Grow your business using the world wide web

1. Ten percent of all UK purchases are online

   At present, UK consumers spend around one pound in every ten online, including food and non-food retail, according to the Office of National Statistics. New research suggests online shopping is to grow by 50pc over the next five years and will account for one pound in every seven spent by UK consumers in 2018. It is likely theses trends will be reflected in other countries. Approximately 2 billion people (March, 2011) worldwide have access to the World Wide Web, all potential visitors to your site.

2. Be Discovered

   The rapid adoption of touch screen tablets and smartphones has moved online shopping into the living room. The ability to browse on smartphones wherever you are, and social media, has made online shopping a much more immersive and interactive experience than it was only a few years ago, when more shoppers tended to be restricted to desktops typically located away from the living room. Smartphones and tablets are often used in stores or while travelling to check prices, availability and product details. If you are not there to be discovered you risk being overlooked. Websites and online shops are open 24 hours a day all year round. Thanks to the availability of the Internet, when your business is generally closed, potential customers can still view your site, research your products, make enquiries or shop.

3. Cost Effective Advertising

   You can have pages and pages of information about your company and your products or services – in much more detail than would be cost effective in more traditional media. You can change the information on your website whenever you want, no more outdated marketing material. It is no longer necessary for clients to make a personal visit or call the secretary to research a company. A well designed website will give visitors a positive impression about your company.

4. Product Profile - Your Website as a Marketing Tool

   Showcasing or selling your products through an online presence is often a great way to expand your business. Your website costs a fraction of traditinal brick and mortar premises and can reach many more people local, national as well as international.

5. Company Profile

   Last but by no means least, good web presentation builds the best and the most coherent image of your company. Your website has a powerful impact on a potential customer's confidence in you. A professional design, well-written copy, helpful product information, and good contact info can tremendously increase trust in your company. It lets people know you're knowledgeable and up-to-date.